Argus Mepo, Entertainment
The 83-year-old instant celebrity Mwendaz We Drip, real name Campion Matiyenga Jani has proved that getting old is a choice.
Despite his old age, he has reversed back his clock to the youthful age and is fitting well within the juvenile context.
His dressing and language is telling makes him a cool youth of the 21st century.
Mwendaz We Drip is the internet man of the moment who has also emerged as an influential brand.
His partnership with ZimCelebs, one of the biggest online media platform has paid dividends in terms of pushing the diverse messages he relay across social media.
From nowhere, the old man is now a brand and a very strategic influencer.
His official Instagram account has more than 30 000 followers accumulated in less than a year.
He has also won endorsement deals with big companies like 4 May.
Whilst his peers are reluctantly enjoying their pensions, the drip grandpa is busy pushing brands.
With many especially the youths loosing respect for their culture, Mwendaz has also emerged as the voice of reason.
He remains a committed custodian of the culture continuously encouraging the youths to do right things in line with the culture. This will eventually have a bearing on a lot of lives due to the huge following he commands on internet.
Mwendaz has also torched the internet storm with ludicrous social commentary.
Well we all know the “tanha dzaunosvikira” matra.
A humble advice to all the people out there of not chewing more than what they can swallow.
His involvement in some musical projects has also aided in marketing music.
The drip king has been featured in some music videos and also did musical promotional works for artists like Nutty O, Ex Q, Mathias Mhere, Andy Muridzo, to mention just a few.
The “mwana wese ku Nyuchubu” phrase has become his marketing notification tone which is loved by many.
He arrived at the right place at the right time as influencers are becoming important music marketing assets and he is one.
Above all, he is a super entertainer who has also eased the pain of many through his funny and rib cracking content. Keep shining Mwendaz.
