Shingi Matibiri, Sports Reporter
Financial services company Mukuru, founded by Zimbabwean Rob Burrell will be shirt sleeve sponsor English Premier League club Crystal Palace for the next season.
Mukuru chief executive officer Andy Jury said the presence of several African players and a coach with African heritage connects Crystal Palace more with Africa.
“A team with several African players and an iconic coach with strong African heritage in Patrick Viera who our Mukuru customers look up to and resonate with,” said Jurry.
“We are excited to be associated with Crystal Palace, a well-respected and prestigious Premier League team. The sponsorship places Mukuru on an international stage, further entrenching our global presence, operating in over 50 countries around the world.”
“Soccer is the most supported sport on the African continent, uniting people globally, and our customers identified Crystal Palace as one of the teams they support.”
Barry Webber, Commercial Director of Crystal Palace said they hope to increase their fan base in Africa through the partnership with Mukuru.
“This is a really exciting partnership for Crystal Palace, and we’re thrilled to welcome Mukuru on board. As a club, we are incredibly proud of our links with the African continent, which were encapsulated by midfielder Cheikhou Kouyate winning the African Cup of Nations earlier this year,” said Webber.
“This partnership will help us to continue to expand our international fanbase, and Mukuru join us at a fantastically exciting time for the club, both on the pitch and off of it.”