PARIS – In its most recent salvo at Microsoft, which unveiled plans to strengthen its rival search engine Bing the day before, Alphabet‘s Google announced on Wednesday that it will improve search results with generative AI technologies.
Microsoft is hoping that new features will revitalise its Bing platform and challenge Google‘s dominance of online search, which fuels a successful ad business with sales of $100 billion in 2017 alone.
Google stated that generative AI will enable people to interact with information in “completely new ways” by producing text or graphic responses to suggestions.
The only constraint on search, according to the firm’s senior vice president Prabhakar Raghavan, will be “your imagination as we continue to incorporate generative AI technology into our products,” he stated at a Paris event.
This week, Alphabet Inc has made two announcements. It introduced its chatbot service Bard on Monday, but there have been issues since then because a Google web advertisement showed BARD providing inaccurate information.
Analysts predicted that Google would try to keep users from going to the rival Bing.
In November, the ChatGPT chatbot from OpenAI, which is supported by Microsoft, became available for free public testing. Within days, its popularity skyrocketed, and Microsoft now intends to employ the technology to fuel its Bing search engine.
Around 80% of Alphabet’s annual revenue comes from the company’s advertising division, which is led by Google.
Microsoft stated that it anticipates an additional $2 billion in search advertising revenue for every percentage point of market share it increases.
The European Union is preparing to govern artificial intelligence through its AI Act as its use grows.
Google presented a number of enhancements to Maps, indoor views, picture search, and translation in addition to search, all of which involved artificial intelligence in some way.
The ability to understand and explore the real world is becoming considerably more natural thanks to AI, according to Raghavan.
- RosGwen24 News editor and additional information by Reuters